Shahed University

 

Naser Yazdani

Associate Professor - Ph.D - Business Administration


School of : Faculty of Humanities
Department : Management
Room number : 2415
Email :
Office Tel :51212415 021
Links :

Editor-in-Chief Scientific Research Journal of Commercial Strategies, Shahed University

Dr. Naser Yazdani, a faculty member with an associate professor degree in the Department of Business Administration, Shahed University, has been collaborating with the scientific journal Commercial Strategies since 2013 as a writer and editor.
Has judged more than 120 articles in this journal.
Since 12 Aban 1400 as the editor of the scientific journal Commercial Strategies are responsible for this responsibility

Director of Business and Government Management Group

Top researcher ranked first in the Faculty of Humanities of Shahed University in 1397

Dr. Naser Yazdani was selected as the top researcher of the Faculty of Humanities of Shahed University in 1397 during the research week.

Dr. Naser Yazdani was selected as the top researcher in the Faculty of Humanities of Shahed University in 1400 during the research week.

Member of the Scientific Committee of the 13th International Conference on Strategic Management

Expert in Goftogoo Radio

Expert in Eghtesad Radio

Journal Papers (40)   Download XML   Download TXT

●  A comprehensive overview of the relationships between ambidexity, innovation and performance
   ◂ Naser Yazdani, Hassan Abedini
   ✔ 2021/12/05  1400/09/14
    مدیریت و حسابداری در هزاره سوم

●  The Impact of the Story Character of the Brands International Advertising in Social Media on Consumers Engagement
   ◂ Naser Yazdani, Ahmad Bahmani
   ✔ 2021/11/09  1400/08/18
    مدیریت برند

●  The impact of strategic foresight in creating strategic flexibility and decision making rationality
   ◂ Naser Yazdani, Mohammad Ali Golboo
   ✔ 2021/10/04  1400/07/12
    مطالعات مدیریت راهبردی

●  The Impact of Social Media Based Marketing Activities on Purchasing Intent mediated by Social Identity, Perceived Value and Consumers Satisfaction of Cinere Company
   ◂ Zeinab Sharifi Ashlaghi, Naser Yazdani
   ✔ 2021/10/03  1400/07/11
    مدیریت نواوری و راهبرد های عملیاتی

●  The Effect of Marketing Mix on Brand Profitability Performance with Emphasis on Khoshkpak Brand Equity in Retailers in Tehran
   ◂ Naser Yazdani, Saeid Ahmadi, Fatemeh Kazemi
   ✔ 2021/09/13  1400/06/22
    کاوش های مدیریت بازرگانی

●  An overview of the relationships between strategic ambidexity, product and service innovation, and performance
   ◂ Naser Yazdani, Hassan Abedini
   ✔ 2021/09/05  1400/06/14
    مدیریت و حسابداری در هزاره سوم

●  The effect of marketing capabilities on the performance of export companies through competitive strategy and positional advantage with the moderating role of mutual innovation
   ◂ ٍٍٍٍElham Amooamooha, Naser Yazdani
   ✔ 2021/05/05  1400/02/15
    مطالعات مدیریت راهبردی
   ❖ PDF

●  The impact of organizational innovation on export performance through the mediating role of radical and widespread technical innovation
   ◂ Naser Yazdani, Akbar Molaei, Fatemeh Kazemi
   ✔ 2020/12/18  1399/09/28
    مطالعات مدیریت راهبردی

●  Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex
   ◂ Ali Abbaszadeh, Naser Yazdani
   ✔ 2020/06/05  1399/03/16
    تحقیقات بازاریابی نوین

●  The study of Relationship Between internet marketing capabilities and growth of the export markets
   ◂ Naser Yazdani, Mohmmad Yousefi
   ✔ 2020/05/20  1399/02/31
    بررسی های بازرگانی
   ❖ PDF



Conference Papers (38)   Download XML   Download TXT

●  Investigating the effect of cognitive, emotional and behavioral dimensions on consumer desire using the mediating role of consumer marketing of green products
   ◂ Naser Yazdani, Moharam Ali Noori
   ✔ 2021/09/22  1400/06/31
    اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  Investigating the effective factors in the formation of pessimistic attitudes in consumers
   ◂ Naser Yazdani, Ehsan Farazandeh Shahraki
   ✔ 2021/09/22  1400/06/31
    اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  Investigating the Impact of Corporate Social Responsibility on Citizenship Behavior with the Mediating Role of Perceived Effectiveness and Consumer Trust (Case Study: Online Retail Stores)
   ◂ Naser Yazdani, Reza Moradi
   ✔ 2021/09/22  1400/06/31
    اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  Investigating the effect of colors in product packaging on consumer behavior of food and beverage products
   ◂ Naser Yazdani, Ali Reza Pourhosein Borjloo
   ✔ 2021/09/22  1400/06/31
    اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  Investigating the effect of domestic brand on consumer behavior
   ◂ Seyed Soroush Sadat Mazloum, Naser Yazdani
   ✔ 2021/09/22  1400/06/31
    اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  A comprehensive overview of the relationships between ambidexterity, innovation and performance
   ◂ Hasan Abedini, Naser Yazdani
   ✔ 2021/09/22  1400/06/31
    ششمین کنفرانس بین المللی مطالعات نوین مدیریت و حسابداری در ایران
   ❖ PDF

●  An overview of the relationships between strategic ambidextrous, product and service innovation, and performance
   ◂ Naser Yazdani, Hasan Abedini
   ✔ 2021/09/21  1400/06/30
     هفتمین کنفرانس بین المللی پژوهش های نوین حسابداری، مدیریت و علوم انسانی در هزاره سوم
   ❖ PDF

●  Relationship and impact of social media marketing on consumer satisfaction and after-shopping behavior
   ◂ Naser Yazdani, Hasan Ali Salmanian
   ✔ 2021/09/06  1400/06/15
     چهارمین همایش ملی توسعه علوم فناوری های نوین در مدیریت حسابداری و کامپیوتر
   ❖ PDF

●  Investigating the effect of neural marketing tools on consumer behavior in final purchase
   ◂ Naser Yazdani, Faezeh Sadat Mirza Hoseini
   ✔ 2021/09/06  1400/06/15
     چهارمین همایش ملی توسعه علوم فناوری های نوین در مدیریت حسابداری و کامپیوتر
   ❖ PDF

●  Investigating the effective factors in purchasing domestically produced goods
   ◂ Naser Yazdani, Sousan Khosravi
   ✔ 2021/09/01  1400/06/10
    کنفرانس ملی دستاوردهای نوین در پژوهش های مدیریت، اقتصاد و حسابداری
   ❖ PDF



Books

●  Business to Business Marketing Management: A Global Perspective
   ◂ ناصر یزدانی، مهدی اشکانی، محمدعلی زالی

●  Government Planning and Budgeting: Perfomance Budgeting Approach
   ◂ ناصر یزدانی

●  Electronic Advertising Management : Effectiveness Models Approach
   ◂ ناصر یزدانی

Thesis

●  The effect of market orientation approaches on brand performance through the mediating role of companies positioning strategies in B2B
   ◂ امیر پیوندچی

●  The Effect of The Creation and Application of Market Intelligence on Performance through segmentation , prioritization and Sales models
   ◂ جواد باقری

●  The effect of strategic ambidexterity on the performance through product and service innovation in industrial firms in Isfahan city
   ◂ حسن عابدینی

●  Investigating the effect of brand hate on consumers behavior (Case study: consumers of Iran Khodro and Saipa products in Tehran)
   ◂ ناهید رهبری پاک

●  The Impact of Internet Marketing Capabilities on International Market Performance through Market-Oriented and Entrepreneurial-Oriented and Knowledge Internalization (Case study: Exporting companies in Isfahan province)
   ◂ علی حیدری

●  The impact of strategic foresight in creating dynamic capabilities of strategic flexibility and decision rationality with the moderating effect of environmental uncertainty
   ◂ محمدعلی گل بو

●  The Effect of Firm Characteristics, Environmental Factors and Innovative Drive on Firm Performance through Entrepreneurial Strategies Mediator
   ◂ احسان هوشیار

●  Investigating the Impact of TV Advertising Strategies on Cognitive, Affective and Behavioral Dimensions of Female Consumer Attitudes
   ◂ افسانه جوان حصارشنه

●  A Model For Consumer Engagement And The Story Of The Brands International Advertising In Social Media Using Netnography Method
   ◂ احمد بهمنی

●  The Impact of Individual,Organizational and Cultural Factors on International Trade Negotiations Satisfaction
   ◂ محمد عرفانی خواه



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