Shahed University
The Explanation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (Case Study: Butane Industrial Company)
Farzaneh Ahmadvand | Ahmad Sardari
URL :
http://research.shahed.ac.ir/WSR/WebPages/Report/PaperView.aspx?PaperID=105897
Date :
2017/11/16
Publish in :
International Journal of Applied Business and Economic Research
Keywords :
Explanation, Responses, Image, Company
Abstract :
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Ahmad Sardari