Shahed University

The Explanation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (Case Study: Butane Industrial Company)

Farzaneh Ahmadvand | Ahmad Sardari

URL :   http://research.shahed.ac.ir/WSR/WebPages/Report/PaperView.aspx?PaperID=105897
Date :  2017/11/16
Publish in :    International Journal of Applied Business and Economic Research


Keywords :Explanation, Responses, Image, Company

Abstract :



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