Evaluating and ranking the digital content generation components for marketing the libraries and information centres’ goods and services using fuzzy TOPSIS technique

Abdolreza Noroozi Chakoli | Malekolkalami         Mila | Naseri         Zahra

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URL :   http://research.shahed.ac.ir/WSR/WebPages/Report/PaperView.aspx?PaperID=158292
Date :  2021/03/29
Publish in :    Journal of Information Science
DOI :  https://doi.org/10.1177/0165551521998045
Link :  https://www.researchgate.net/publication/350485906_Evaluating_and_Ranking_the_Digital_Content_Generation_Components_for_Marketing_the_Libraries_and_Information_Centers_Goods_and_Services_Using_Fuzzy_TOPSIS_Technique/stats
Keywords :fuzzy TOPSIS, content marketing, content ranking, ranking of content generation components, centrality conceptual model of importance, digital content, content evaluation

Abstract :

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Since content audiences, including libraries and information centers, are increasingly geared to digital environments and virtual networks, the production, and delivery of high-quality digital content are becoming continuously important. So far, several components have been introduced by researchers for evaluating the quality of digital content generation. ...