Study on formalism of cultural propaganda in Iranian graphic since 2001 to 2011

navid khalili tari        Seyed Nezamodin Emamifar

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URL :   http://research.shahed.ac.ir/WSR/WebPages/Report/PaperView.aspx?PaperID=42809
Date :  2017/02/01
Publish in :     European Online Journal of Natural and Social Science


Keywords :formalism, since

Abstract :

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Abstract Formalism in graphics has a different definition сompared to the other branches of art. With regard to knowing graphics unlike other arts separate from two parts of form and content, formalism in graphics is known with superiority of form over content in the initial definition. Effectiveness and misperceptions from formalist view are contradicted with definition for graphics. This improper insight which caused undermining has been regarded as one of the most important functions of advertising especially commercial advertising graphics, i.e. transmission of message. With regard to the relationship between form and content existing in formalism school and comparison of this concept with misperceptions from formalism in graphics, the present research intends to specify the relationship between form and content in cultural formalistic propaganda in Iran during 2001-2011 by collecting data via library and field method and analyzing and defining a series of works as statistical population with the purpose of examining extremism and lack of the graphic designers’ awareness from background of formalism and expression of the relationship between formation and the process governing the formalism of cultural propaganda in Iranian graphic. In this regard, to sum up the relationship between form and content in formalism of cultural propaganda in Iranian graphic at the mentioned period in most of cases can be determined as an intelligent, systematic and creative relationship with an aesthetic insight. This relationship indicates the insight far from extremism by the designers at the mentioned period to proper meaning and definition of formalist at visual schools. Keywords: cultural propaganda, formalism, Iran graphics