Shahed University

 

Naser Yazdani

Associate Professor - Ph.D - Business Administration


School of : Faculty of Humanities
Department : Management
Room number : 10
Email :
Office Tel :51212447 021
Links :

Editor-in-Chief Scientific Research Journal of Commercial Strategies, Shahed University

Dr. Naser Yazdani, a faculty member with an associate professor degree in the Department of Business Administration, Shahed University, has been collaborating with the scientific journal Commercial Strategies since 2013 as a writer and editor.
Has judged more than 120 articles in this journal.
Since 12 Aban 1400 as the editor of the scientific journal Commercial Strategies are responsible for this responsibility

Top researcher ranked first in the Faculty of Humanities of Shahed University in 1397

Dr. Naser Yazdani was selected as the top researcher of the Faculty of Humanities of Shahed University in 1397 during the research week.

Dr. Naser Yazdani was selected as the top researcher in the Faculty of Humanities of Shahed University in 1400 during the research week.

Member of the Scientific Committee of the 13th International Conference on Strategic Management

Director of Business and Government Management Group

Expert in Goftogoo Radio

Expert in Eghtesad Radio

Journal Papers (42)   Download XML   Download TXT

●  Investigating the Effect of TV Advertising Strategies on‌Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes
   ◂ Naser Yazdani, افسانه جوان حصارشنه
   ✔ 2022/08/06  1401/05/15
    مدیریت نواوری و راهبرد های عملیاتی
   ❖ PDF

●  The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies Positioning Strategies in B2B Businesses
   ◂ Naser Yazdani, Amir Peyvandchi
   ✔ 2022/07/21  1401/04/30
    راهبردهای بازرگانی - مدیربت و پیشرفت سابق- دانشور رفتار سابق- دانشور سابق

●  A comprehensive overview of the relationships between ambidexity, innovation and performance
   ◂ Naser Yazdani, Hassan Abedini
   ✔ 2021/12/05  1400/09/14
    مدیریت و حسابداری در هزاره سوم

●  The Impact of the Story Character of the Brands International Advertising in Social Media on Consumers Engagement
   ◂ Naser Yazdani, Ahmad Bahmani
   ✔ 2021/11/09  1400/08/18
    مدیریت برند

●  The impact of strategic foresight in creating strategic flexibility and decision making rationality
   ◂ Naser Yazdani, Mohammad Ali Golboo
   ✔ 2021/10/04  1400/07/12
    مطالعات مدیریت راهبردی

●  The Impact of Social Media Based Marketing Activities on Purchasing Intent mediated by Social Identity, Perceived Value and Consumers Satisfaction of Cinere Company
   ◂ Zeinab Sharifi Ashlaghi, Naser Yazdani
   ✔ 2021/10/03  1400/07/11
    مدیریت نواوری و راهبرد های عملیاتی

●  The Effect of Marketing Mix on Brand Profitability Performance with Emphasis on Khoshkpak Brand Equity in Retailers in Tehran
   ◂ Naser Yazdani, Saeid Ahmadi, Fatemeh Kazemi
   ✔ 2021/09/13  1400/06/22
    کاوش های مدیریت بازرگانی

●  An overview of the relationships between strategic ambidexity, product and service innovation, and performance
   ◂ Naser Yazdani, Hassan Abedini
   ✔ 2021/09/05  1400/06/14
    مدیریت و حسابداری در هزاره سوم

●  The effect of marketing capabilities on the performance of export companies through competitive strategy and positional advantage with the moderating role of mutual innovation
   ◂ ٍٍٍٍElham Amooamooha, Naser Yazdani
   ✔ 2021/05/05  1400/02/15
    مطالعات مدیریت راهبردی
   ❖ PDF

●  The impact of organizational innovation on export performance through the mediating role of radical and widespread technical innovation
   ◂ Naser Yazdani, Akbar Molaei, Fatemeh Kazemi
   ✔ 2020/12/18  1399/09/28
    مطالعات مدیریت راهبردی



Conference Papers (53)   Download XML   Download TXT

●  The Effect of Gender Differences in the Motivation to Buy Luxury Goods
   ◂ Fatemeh Benazir, Naser Yazdani
   ✔ 2022/08/21  1401/05/30
    پنجمین کنفرانس ملی سالانه تحولات نوین در مدیریت، اقتصاد و حسابداری
   ❖ PDF

●  The Effect of Music on Consumer Behavior
   ◂ Naser Yazdani, Fatemeh Ghazi
   ✔ 2022/08/11  1401/05/20
    هفتمین همایش ملی پژوهش های نوین در مدیریت، اقتصاد و حسابداری ایران
   ❖ PDF

●  Investigating and Analyzing the Factors and Consequences of brand Aversion
   ◂ Hosein Mohammadi, Naser Yazdani
   ✔ 2022/08/11  1401/05/20
    هفتمین همایش ملی پژوهش های نوین در مدیریت، اقتصاد و حسابداری ایران
   ❖ PDF

●  Investigating Factors Affecting Impulse buying Behavior
   ◂ Naser Yazdani, Hosein Bahrami Moghadam
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  The Impact of Social Responsibility on Consumer Behavior and Brand Development
   ◂ Abdol Majid Taghipour, Naser Yazdani
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  Investigating the Effect of Juice Packaging Shape and Color on Customer Attractionٍ
   ◂ Ali Javaheri, Naser Yazdani
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  Evaluating the Level of Awareness in the Field of Online Shopping and the Mediating Role of Education in Consumer Behavior
   ◂ Mohammad Hasan Hayati, Naser Yazdani
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  The Effect of Electronic Marketing on Consumer Buying Behavior
   ◂ Naser Yazdani, Fatemeh Askari
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  The Influence of Lifestyle on Brand Choice
   ◂ Faezeh Atarian, Naser Yazdani
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF

●  The Effect of Advertising on Childrens Buying Behavior
   ◂ Mohammad Karami, Naser Yazdani
   ✔ 2022/07/20  1401/04/29
    سومین کنفرانس بین المللی نواوری در مدیریت کسب و کار و اقتصاد
   ❖ PDF



Books

●  Business to Business Marketing Management: A Global Perspective
   ◂ ناصر یزدانی، مهدی اشکانی، محمدعلی زالی

●  Government Planning and Budgeting: Perfomance Budgeting Approach
   ◂ ناصر یزدانی

●  Electronic Advertising Management : Effectiveness Models Approach
   ◂ ناصر یزدانی

Thesis

●  The effect of global identity on perceived brand quality and purchase intention with the mediating role of ethnocentrism and hostility in home appliance consumers in Iran
   ◂ فاطمه کاظمی

●  The Impact of Co-competition, Organizational Learning and Business Strategies on the Development of New Services in Chain Stores in Tehran Province
   ◂ رضا مرادی لطرئی

●  The effect of supply chain innovation on competitive advantage with the mediating role of robustness and flexibility and the moderating role of buyer-supplier relationship
   ◂ سجاد اکبری

●  Strategic Roadmapping Framework to Alignment of Business Strategies and Competitive Resource Raising Strategies in ALA Charity Foundation
   ◂ سعید علی خاصی

●  The effect of market orientation approaches on brand performance through the mediating role of companies positioning strategies in B2B
   ◂ امیر پیوندچی

●  The Effect of The Creation and Application of Market Intelligence on Performance through segmentation , prioritization and Sales models
   ◂ جواد باقری

●  The effect of strategic ambidexterity on the performance through product and service innovation in industrial firms in Isfahan city
   ◂ حسن عابدینی

●  Investigating the effect of brand hate on consumers behavior (Case study: consumers of Iran Khodro and Saipa products in Tehran)
   ◂ ناهید رهبری پاک

●  The Impact of Internet Marketing Capabilities on International Market Performance through Market-Oriented and Entrepreneurial-Oriented and Knowledge Internalization (Case study: Exporting companies in Isfahan province)
   ◂ علی حیدری

●  The impact of strategic foresight in creating dynamic capabilities of strategic flexibility and decision rationality with the moderating effect of environmental uncertainty
   ◂ محمدعلی گل بو

●  The Effect of Firm Characteristics, Environmental Factors and Innovative Drive on Firm Performance through Entrepreneurial Strategies Mediator
   ◂ احسان هوشیار

●  Investigating the Impact of TV Advertising Strategies on Cognitive, Affective and Behavioral Dimensions of Female Consumer Attitudes
   ◂ افسانه جوان حصارشنه

●  A Model For Consumer Engagement And The Story Of The Brands International Advertising In Social Media Using Netnography Method
   ◂ احمد بهمنی

●  The Impact of Individual,Organizational and Cultural Factors on International Trade Negotiations Satisfaction
   ◂ محمد عرفانی خواه

●  The Impact of Social Media-Based Marketing Activities on Customer Intention to Buy Through the Role of Social Identity Mediation, Perceived Value, and Customer Satisfaction (Case Study: Cinere Cosmetics Company Social Network Users
   ◂ زینب شریفی اشلقی

●  Investigating the Impact of Marketing Capabilities on the Performance of Export Companies through Competitive Strategy and Potential Situational Advantage with a Moderating Role of Bilateral Innovation (Case Study: Dehydrated Export Companies in Tehr
   ◂ الهام عموعموها

●   Investigating the effect of follower, customer oreinted and innovative strategies on corporate performance with the intervention role of flexibility in development of new product e
   ◂ هانیه ییل خانی

●  The effect of sensory marketing on customer decisions through brand image(Case Study: Great Tehran Agricultural Bank Branches
   ◂ حسین قربانی

●  Investigating the effect of organizational innovation on export performance through the variables of radical and extensive technological innovation.
   ◂ اکبر مولایی

●  Investigating the impact of customer-oriented elements on customer loyalty with moderating variable role of brand image
   ◂ سیدمحمدجواد واعظی

●  Recognition and Ranking of internet Advertising Technique for Shopping Centers
   ◂ علی عباس زاده

●  Investigating the Effect of Marketing Mix on Brand Profitability Performance with Emphasis on Khoshkpak Brand Equity in Retailers in Tehran
   ◂ سعید احمدی

●  Investigating the Impact of Brand Orientation Strategy on Brand Performance with Emphasis on the Mediation Role of Brand Identity (Case Study: Food Industry Companies of Tehran (
   ◂ شیما مشهدی رمضان

●  Investigating the Impact of Business and Political Ties on the Relationship Between International competitive Strategies and Firm Performance
   ◂ امیرحسین ابوالقاسمی

●  Investigating the impact of brand personality on consumer reaction to brand(Studied case: Consumers of Private Insurance Companies in the City of Karaj)
   ◂ فاطمه عابدی

●  The impact of ban on tobacco advertising on the sales performance of the tobacco company in Iran
   ◂ محمودرضا کریمی دولت ابادی

●  (Investigating the effect of risk management by mediating competitive advantage and literacy variables on the performance of small and medium enterprises (Case study: Tehrans small and medium enterprises
   ◂ ابوذر گفتی

●  The Effect of Internet Marketing Capabilities on the Growth of the International Market for Export Companies
   ◂ احسان شریفی

●  The Impact of the Quality of Service Provider Websites on the Loyalty Insurers
   ◂ محمدحسن یزدانی موحد

●  Impact of brand community in social networks on customer loyalty to brand (Case Study: Customers of the Tejarat Bank
   ◂ فاطمه گلی

●  Investigating the Effect of Internal Factors on Profitability of Banks Accepted in Tehran Stocks Exchange
   ◂ محمد رسول زاده

●  Investigation of Impact of Capital structure and Firm Size on firm Value
   ◂ فائزه سادات میراقایی جعفری

●  Stock price prediction using Fuzzy Regression and Optimization by Genetic algorithms in Tehran Stock Exchange
   ◂ مهدی مولوی

●  The Effect of Customer Comprehension on Brand Attachment with Emphasis on Brand Preference (Case study : Mellat Insurance Company)
   ◂ صابر خسروی

●  Identification and Ranking of Barriers to Establishment the Performance -Based Budgeting Approach to Activity-based Costing(ABC)
   ◂ محمدباقر غایی

●  Surveying the Efficacy of Quality Dimensions of Electronic Service on the Copetitiveness of Banks
   ◂ سیده فائزه طباطبائی

●  بررسی تاثیر ویژگی های وب سایت خرده فروشی و بازاریابی دهان به دهان الکتونیکی بر نگرش مصرف کنندگان به خرید انلاین(مورد مطظالعه: سایت دیجی کالا)
   ◂ راحیل ابراهیمی

●  Studying the Effect of Perceptual Errors on the Decisions Made by the Investors in Tehran Stock Exchange
   ◂ یوسف مشتاقی

●  Study of Effect of Cosumers Decision- making Style on Consumers Innovativeness and Attitude with Emphasis on Role of Psychological Variables
   ◂ سمانه تاجیک

●  Surveying the Impact of Implementation of Resistance Economic Policies on Exports of Non-Oli
   ◂ حسین الاله

●  Investigating Impact of Promotional Gifts Different Aspects on purchase Intention
   ◂ مرضیه مصطفایی

●  Comparing the Predictability of Stock Price Using Hidden Markov Model in Tehran, Tokyo and Brossels Stock Markets
   ◂ سعید عسگری

●  بررسی تاثیر سیاست اعتبارتجاری بر رشد شرکت های پذیرفته شده در بورس اوراق بهادارتهران
   ◂ سعیده محمدی

●  Evaluating of the Characteristics Firm and Managers Tend to Goods Esports (Case Study: Active Companies in the Carpet Industry in Tehran)
   ◂ محمود رجبی

●  Surveying the Impact of Brand Personality on Brand Loyalty with Moderating Role of Precieved Price-quality
   ◂ ایمان سیاوشی زنگیانی

●  بررسی رابطه ویژگی های معاشرتی فروشندگان و فضای داخلی فروشگاه با رفتار خرید ناگهانی مشتریان(مورد مطالعه: فروشگاه های زنجیره ای شهروند در تهران)
   ◂ لیلا شاه پوری

●  بررسی تاثیر ابعاد مسیولیت اجتماعی شرکت بر ترجیح نام تجاری(مطالعه موردی:مشتریان هتل استقلال وازادی شهر تهران)
   ◂ زهرا غلامی

●  Investigating Relation EPS,P/E,PEG and PERG Criterons with Expected Return in Companies Listed in tehran stock exchang(2006-2012
   ◂ سعیده فرج زاده

●  Investigation of the Relationship Between Initial Public Offering with Trading Volume and Index in Tehran Stock Exchange During the period of 2004 to 2013
   ◂ نجمه دهقانی

●  Survey and Determining Level of Information efficiency of Tehran Stock Exchange(2008-2013
   ◂ پریسا حیدری سورشجانی

●  بررسی رابطه سیاست پولی بانک مرکزی و ویژگی های شرکتی با ساختار سرمایه شرکت های صنایع(فولاد،خودرویی،پتروشیمی وسیمان)پذیرفته شده در بورس اوراق بهدار تهران
   ◂ محسن مهدیان

●  Study of Relationship Between Dimensions of Corporate Sochial Responsibility and Customer Loyalty (Case Study: Raja Passenger Transport Company)
   ◂ مهدیه بیاتی صداقت

●  بررسی تاثیر پیشینه هویت ملی مصرف کنندگان بر خرید کالاهای خارجی
   ◂ اعظم نقابی

●  Studing the effect of professional ethics on the social responsibility, emphasizing the role of organizational commitment (Case Study: Iran Minerals Production Company)
   ◂ سیده معصومه فاطمی

●  بررسی رابطه سبک تصمیم گیری مدیران با عملکرد سرمایه گذاری انلن بر اسا مدل اسپرولزو کندال
   ◂ امیررضا عباسی

●  شناسایی وتجزیه و تحلیل موانع مدیریت زنجیره تامین
   ◂ رضا امیدوار

●  شناسایی و اولویت بندی عوامل موثر بر خلق ارزش برند در چهار چوب امیخته بازار یابی برند بر اساس مدل MCDM
   ◂ فریده رضایی فرد

●  تاثیر مولفه های برنامه ریزی استراتژیک نیروی انسانی بر عملکرد شرکتها با تاکید بر نقش یادگیری سازمانی
   ◂ سیدروح اله هاشمی المدواری

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